Point of view

Hi,

I think storytelling can make or break a user’s experience. A good story is the difference between reading-on and rage-quitting, comprehension and confusion, enjoyment or frustration.

With my training in design thinking, I primarily use empathy to uncover opportunities for people to connect with products. Ultimately, I want to facilitate meaningful experiences. In practice, that may mean a delightful pop-up screen, reassuring instructions with simple, accessible language, or thoroughly researched end-to-end conversion journeys.

I thrive in collaborative, hands-on environments and am excited by new challenges. I’m driven to question my own assumptions, seek out new concepts, and boldly ask why. I relentlessly look for ways to create order and play offense — not defense.

I’m happiest when I’m making unexpected connections, building on ideas with my colleagues, improving communication, and restructuring systems for intuitive use.

Get the whole story with my resume.

Fun facts!

• I live in Toronto with my two cats.
• I play on an innertube water polo team. It is as ridiculous as it sounds.
• My undergraduate is in Technical Scenography and my masters is in Theatre History. I worked in theatre for 13 years.
• I have a substantial collection of house plants – thus the floral theme.