About my process
I begin the copy writing process with two questions: who is this for and what am I trying to get them to do? Once I can answer that, I craft the appropriate tone for the audience, edit for accuracy, get feedback from stakeholders, and finally polish it for delivery.
Product announcement
The purpose of this email series was to announce a new product, Spark by ExperiencePoint, and generate excitement and buy-in with customers.
The audience was a select group of existing clients, the Facilitators. The tone was light, friendly, and upbeat.
Results
- Open rate: 44%
- Read rate: 84%
- Skim rate: 14%
- Click rate: 2%
- Click-through rate: 4.8%
MQL to SQL email conversion series
The purpose of this 3-email series was to convert B2B marketing qualified leads to sales qualified leads.
Anyone who signed up to receive an eBook via email about design thinking could be considered the audience. They could be from any industry, and likely not sold on the company’s services.
Read the first email
Read the second email
Read the third email
Results
- Open rate: 25%
- Read rate: 67%
- Skim Rate: 33%
- Click rate: 7.5%
- Click-through rate: 30%
New feature announcement
The purpose of this communication was to inform existing clients of service improvements, chiefly the introduction of the digital certification program.
The audience was a select group of existing clients, the Facilitators. The tone was positive, friendly, and excited.
Results
- Open rate: 44%
- Read rate: 77%
- Skim rate: 21%
- Click rate: 2%
- Click-through rate: 5%
chill content design 